Alignment & Playing the Game (Session 9 with Kristin)
Sep 18, 2024
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Kristin, a business alignment expert, dives deep into the essential question of whether true alignment guarantees business success. She explores the concept of 'playing the game' and the challenging dynamics of seeking support. The conversation emphasizes the importance of balancing personal desires with strategic business decisions. Kristin also shares insights on growth, from embracing discomfort to optimizing sales funnels, while reflecting on her own transformative journey through the highs and lows of entrepreneurship.
Alignment in business is essential for success, but setbacks in launches should be seen as learning opportunities rather than failures.
Finding a balance between enjoyable tasks and growth-related challenges is crucial for sustainable business enjoyment and success.
Accessing support through coaching and mentorship is vital for entrepreneurs to navigate challenges and enhance decision-making.
Deep dives
Normalization of Overwhelm in Business
A key point discussed is the feeling of overwhelm that often accompanies new learning in business. The speaker highlights how it is natural for individuals, particularly those in coaching or entrepreneurial roles, to sometimes question their path, especially after being introduced to new concepts such as funnels and advertising. This session emphasizes the importance of acknowledging this overwhelm instead of dismissing it, allowing individuals to feel validated in their experiences. Understanding that such moments are a common part of the business journey can help individuals navigate their feelings without fear of inadequacy.
The Importance of Alignment and Adaptation
Another significant takeaway revolves around the concept of alignment in business success. The discussion points out that just because a launch or marketing initiative does not yield expected results, it doesn't inherently mean that one is out of alignment with their business goals. The dialogue encourages a nuanced understanding, suggesting that learning from unsuccessful efforts is essential for growth. Ultimately, the emphasis is placed on the idea that every entrepreneur will face challenges, and that these moments should be embraced as opportunities to iterate and improve rather than viewed as failures.
Identifying and Addressing Funnel Leaks
A practical insight shared in the episode pertains to analyzing the effectiveness of marketing funnels. The speaker breaks down the process of identifying 'funnel leaks' by examining the entire customer journey and noting where potential clients drop off. This approach includes asking targeted questions about lead quality, engagement, and conversion rates throughout different stages of the funnel. By focusing on these areas, entrepreneurs can make necessary adjustments to better capture and convert leads, ultimately enhancing overall business performance.
Balancing Love for Business and the Game of Iteration
The podcast also addresses the need for entrepreneurs to find balance between the aspects of their business they enjoy and the tasks associated with growth. The conversation encourages listeners to evaluate their passions within their work and the facets of business that bring them joy versus those that feel like burdens. It prompts reflection on whether to dive into the challenging areas of business, like marketing strategies or data analysis, or to stick with the tasks that feel fulfilling. By identifying these preferences, entrepreneurs can align their daily work with what truly inspires them, creating a more enjoyable and sustainable business model.
The Value of Support and the Power of Small Adjustments
Finally, a vital point raised is the significance of accessing support and guidance throughout the business journey. The speaker emphasizes that no entrepreneur should feel isolated and that leveraging coaching and mentorship can streamline problem-solving and lead to better decision-making. Moreover, recognizing that small adjustments can yield significant results reinforces the idea that ongoing support can help in identifying which tweaks can lead to improved performance. This underscores the benefit of collaborative thinking and the value of having someone to bounce ideas off of to facilitate growth.
In Session 9 with Kristin, we discuss if business will always work if it's truly in alignment and do a deep dive on the topic of alignment as a whole. We also discuss what it really means to play the game in business, if that's something Kristin even wants to do, and what it looks like to actually get support and help in doing that. This is an incredibly important episode that blends the feminine and masculine aspects of running a business and is one not to miss.
In this episode, you’ll hear:
The most important question you can ask yourself in business
The one thing you have to decide to move forward with scaling in a specific way
Why "getting out of your comfort zone" isn't the end-all-be-all
How the coaching relationship can be a practice ground for big shifts
Fixing funnel leaks 101
The big freak out Kristin had and why most of us go through this
