Growth Masterminds: mobile growth podcast Free: ad monetization insights in your MMP dashboard
Oct 16, 2023
The podcast discusses the importance of including AdMob data in MMP for accurate ROAS and LTV calculations. It explores the challenges of measuring mobile marketing effectiveness and the role of AdMob in hyper casual games. The chapter also focuses on ad network support, optimization, and data aggregation, as well as the challenges of ad monetization and incorporating ad revenue events.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
The Importance of AdMob Revenue in MMP for Accurate ROAS and LTV Calculations
01:38 • 6min
Challenges of Truth in Mobile Marketing and the Role of AdMob in Hyper Casual Games
07:54 • 3min
Ad network support, optimization, and data aggregation
10:29 • 4min
Challenges of Ad Monetization and Incorporating Ad Revenue Events
14:44 • 3min