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Growth Masterminds: mobile growth podcast
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Challenges of Truth in Mobile Marketing and the Role of AdMob in Hyper Casual Games
This chapter discusses the challenges and solutions for measuring mobile marketing effectiveness, including the importance of hybrid attribution, multichannel marketing mix (MMM), and having all relevant information in one place. It also explores the shift from hyper casual games to hybrid casual games and the role of AdMob in monetization.
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