The Importance of AdMob Revenue in MMP for Accurate ROAS and LTV Calculations

If you're doing ad monetization in your app or game, you need that data in your MMP. And you need granular data so that you can calculate accurate ROI, LTV, and ROAS.

In this Growth Masterminds, we chat with Singular director of product Lisi Gardiner about admon insight the Singular product. The key new thing: thanks to a recent product innovation it's now available in Singular's free tier of service.

We talk about how it works, what's supported, why it's now in the free tier, and much more!