BE THAT LAWYER

Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients

10 snips
Aug 14, 2025
Guest
Viktoria Altman
Viktoria Altman is the Founder and CEO of BSPE Legal Marketing, dedicated to enhancing attorneys' visibility through innovative marketing strategies. In this conversation, she emphasizes moving away from random acts of marketing, advocating for focused tactics that resonate with ideal clients. Viktoria also delves into the growing influence of AI on branding and marketing, urging lawyers to build authentic narratives. She highlights the importance of transparency with vendors and the necessity of embracing a growth mindset for long-term success.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Stop Random Acts Of Marketing

  • Avoid random acts of marketing and copy tactics that already work for competitors serving your client profile and budget.
  • Narrow and focus your marketing instead of poking at multiple channels with small bets.
ADVICE

Vet Agencies By Talking To Their Clients

  • Vet agencies by asking to speak with their clients in the same practice area and budget bracket as you.
  • Look for delighted clients, not lukewarm testimonials, and compare apples to apples.
ANECDOTE

Confidential Client Claim Raised Red Flags

  • Steve described meeting a marketer who refused to name law firm clients and claimed confidentiality.
  • That immediately signaled a red flag and cost the marketer credibility with Steve.
Get the Snipd Podcast app to discover more snips from this episode
Get the app