Viktoria Altman

Founder and CEO of BSPE Legal Marketing, a digital agency dedicated to helping attorneys boost visibility in both AI-driven and traditional search results. She is also the voice behind the Law Firm Accelerator Podcast and a sought-after keynote speaker.

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Aug 14, 2025 • 33min

Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients

Viktoria Altman is the Founder and CEO of BSPE Legal Marketing, dedicated to enhancing attorneys' visibility through innovative marketing strategies. In this conversation, she emphasizes moving away from random acts of marketing, advocating for focused tactics that resonate with ideal clients. Viktoria also delves into the growing influence of AI on branding and marketing, urging lawyers to build authentic narratives. She highlights the importance of transparency with vendors and the necessity of embracing a growth mindset for long-term success.

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