Instead of Committing Sales Management Malpractice by Ignoring Underperformance, This Is How to Quickly Address It!
Feb 27, 2024
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The podcast discusses the critical issue of underperformance in sales management and provides tips on addressing it promptly. It emphasizes the importance of clear communication, accountability, and proactive management to coach struggling team members effectively. The episode also highlights the negative impact of ignoring underperformance and encourages proactive recruitment to maintain a high-performance sales culture.
Failure to address underperformance can negatively impact team culture and performance.
Hesitating to confront underperformance can lead to prolonged negative effects on team dynamics.
Implementing a 'Coach Up or Coach Out' strategy can help guide underperforming employees towards success.
Deep dives
Addressing Underperformance in the Team
Underperformance in a team can have detrimental effects, including polluting the culture, affecting resources, and sending a message that mediocrity is acceptable. Leaders must confront underperformance to maintain a high-performance culture. By addressing underperformance directly, leaders can either support struggling team members to improve or make the tough decision to part ways and maintain team integrity.
Driving Performance Improvement Conversations
Managers often hesitate to address underperformance due to fear of consequences like team members leaving. However, avoiding these conversations only perpetuates negative effects on team dynamics and performance. By providing clear feedback and offering support through coaching, managers can guide underperforming employees towards success.
Implementing the 'Coach Up or Coach Out' Strategy
The 'Coach Up or Coach Out' strategy involves offering additional coaching and accountability to underperforming employees to help them improve their performance. Setting clear expectations and commitments while coaching allows managers to assess if employees are salvageable or if it's time to part ways.
Fostering a Culture of Accountability
Creating a culture of accountability involves regularly addressing underperformance and offering support and guidance to struggling team members. By establishing a framework that prioritizes performance improvement conversations, managers can ensure that underperformance is not tolerated and that team dynamics remain strong.
Conclusion
Addressing underperformance in a team is crucial for maintaining a high-performance culture. By driving performance improvement conversations, implementing the 'Coach Up or Coach Out' strategy, and fostering a culture of accountability, leaders can guide underperforming employees towards success and uphold team integrity.
In this episode Mike tackles a critical sales management topic that does not receive enough attention.
Too many sales managers allow underperformance to go unaddressed for way too long!
Episode 69 is granular and prescriptive as Mike shares exactly how to start the conversation with a struggling salesperson and begin the all-important process of coaching that seller up, or if necessary, out.
The free guide on increasing accountability and creating a high-performance sales culture: Mikeweinberg.com at the top of the page.
Supercharge Your Sales Leadership October Event: The April event sold out very quickly so we just secured The Porsche Experience Center for our next sales leadership event on October 8th (& 9th for the VIP option). Check out all the details, the packed agenda, and the powerful outcomes here: www.mikeweinberg.com/atlanta2024