Entrepreneurs on Fire

Cold Calling is NOT a Numbers Game with David Walter: An EOFire Classic from 2022

7 snips
Sep 7, 2025
In this engaging discussion, David Walter, a renowned author and sales trainer known for his incredible cold-calling streak, shares insights from his journey. He dispels the myth that cold calling is just a numbers game, emphasizing that success comes from preparation and seizing opportunities. David highlights the mental aspects of sales, explaining how a positive mindset and strategic techniques can transform cold calling. He also discusses the freedom of running a business while traveling and the importance of persistence in achieving sales goals.
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ANECDOTE

Manifested Cold-Calling Hot Streak

  • David manifested a goal and visualized setting 15 appointments per day while looking in the mirror daily.
  • After six months he hit that goal and set over 1,800 appointments, illustrating persistence and belief in visualization.
INSIGHT

The Limiting Belief About Numbers

  • David identifies a core limiting belief: cold calling is a numbers game.
  • He argues that belief shapes approach and often prevents callers from using smarter tactics.
INSIGHT

Move Three Feet In Time

  • People and gatekeepers move through time, so static sequential calling misses opportunities.
  • Shifting when and how often you call (moving 'three feet' in time) uncovers interested prospects.
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