How This GPT-4 Prompt Is Breaking a $257 Billion Industry

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May 2, 2024

Discover why building for future AI models, like ChatGPT-5, is key to transforming brand marketing. Explore the drawbacks of traditional brand tracking and how large language models can revolutionize insights. The hosts share personal stories, emphasizing a shift from skepticism to enthusiasm about AI. Learn about crafting effective prompts for better marketing data analysis and the exciting potential of AI tools in understanding customer language. Embrace innovation to enhance your brand strategies and decision-making!

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ADVICE

Building for Future AI

Build for AI's future capabilities, not its current limitations.
Create infrastructure now for future AI advancements, using current models as a starting point.

INSIGHT

AI Startup Ecosystem

AI startups improve exponentially with new model releases.
Building wrappers around existing models risks obsolescence when those models advance.

ANECDOTE

Brand.ai and Brand Tracking

Kipp Bodnar discusses Brand.ai, a company using LLMs for brand tracking.
LLMs offer a cheaper, faster alternative to traditional brand surveys, delivering comparable results.

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