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How This GPT-4 Prompt Is Breaking a $257 Billion Industry

Marketing Against The Grain

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Crafting Effective Prompts for Brand Awareness

This chapter explores the art of creating precise prompts for ChatGPT to evaluate HubSpot's brand awareness and net promoter scores. The authors discuss their iterative refinement process, the challenges of using language models for marketing insights, and the potential transformation of market research methodologies.

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