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Entrepreneurs on Fire
How Amazon Sellers can Work with Influencers to Increase Their Sales with Andreea Matei
Nov 4, 2024
24:18
Snipd AI
Andreea Matei, an entrepreneur with over 20 years of experience, specializes in helping e-commerce brands thrive. She shares how Amazon sellers can effectively collaborate with influencers to enhance their sales. Interesting insights include the value of influencer reviews and the fact that engagement matters more than follower count. Andreea emphasizes that building brand awareness takes time and consistency. She also encourages sellers to analyze competitors’ collaborations and leverage platforms like TikTok to connect with the right influencers.
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Quick takeaways
- Amazon sellers can boost visibility and drive conversions by effectively collaborating with influencers to create engaging video reviews.
- Building brand awareness takes time and persistence, as instant success is rare; consistent efforts will yield results in the long run.
Deep dives
The Value of Quitting
Quitting can be a strategic decision rather than a failure, as some believe. There are times when persisting in a path may not align with one's interests or overall growth, making the choice to quit beneficial. Acknowledging that occasionally it is acceptable to abandon a project or goal can lead to fresh opportunities and pursuits that better reflect one's passions. This perspective encourages a mindset that views every day as a chance for new beginnings, dispelling the myth of the sunk cost fallacy.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode