Andreea Matei, an entrepreneur with over 20 years of experience, specializes in helping e-commerce brands thrive. She shares how Amazon sellers can effectively collaborate with influencers to enhance their sales. Interesting insights include the value of influencer reviews and the fact that engagement matters more than follower count. Andreea emphasizes that building brand awareness takes time and consistency. She also encourages sellers to analyze competitors’ collaborations and leverage platforms like TikTok to connect with the right influencers.