Future Tense
The weaponisation of nostalgia; and has culture come to a standstill?
Mar 10, 2024
Discussing the weaponisation of nostalgia and how it can be manipulated for profit, along with a critique on the lack of innovation in today's cultural landscape. Exploring the role of nostalgia in politics and marketing, as well as the impact of digital forms on artistic progression and cultural evolution.
29:08
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Quick takeaways
- Technology blurs the past and present through animation, affecting emotional connections and nostalgia manipulation.
- Nostalgia is leveraged in marketing due to societal changes, providing a quasi-sentimental link to compensate for modern disconnection.
Deep dives
Nostalgia and Technology Manipulating Memories
Technology like Deepness Stalgia from MyHeritage.com animates deceased loved ones in photos, blurring the lines between the past and present. This manipulation of memories raises concerns about the impact of technology on nostalgia and emotional connections. The commercialization of nostalgia through apps like Deepness Stalgia reflects a broader trend of technology shaping our perceptions of the past.
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