9min chapter

Future Tense cover image

The weaponisation of nostalgia; and has culture come to a standstill?

Future Tense

CHAPTER

Unsettling Effects of Digital Resurrection and Nostalgic Manipulation

Exploring the unsettling implications of digital resurrection through technology and the manipulation of memory, especially in the context of nostalgia in a globally connected yet socially distant world. The discussion delves into how nostalgia is used in marketing to create connections amid societal disconnection, raising concerns about the commercialization and manipulation of personal memories for profit and emotional impact.

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