

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024
Jan 16, 2024
Kipp Bodnar, CMO at HubSpot, discusses his journey from managing the HubSpot blog to CMO. Topics include the evolution of HubSpot's marketing, reducing friction for customers, strategies for growing website traffic, and the perspective of marketers as craftspeople.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
The Early Days of Blogging and Internet Marketing
02:49 • 3min
The Perspective of Marketers as Craftspeople and the Universality of Marketing Skills
06:10 • 2min
From 200k to a Million: Growing Website Traffic
08:05 • 19min
Setting Deadlines and Crazy Ideas: Discipline in Marketing
27:19 • 2min
Reducing Friction for Customers
29:41 • 6min
Exploring Marketing Strategies and Tracking Links
35:49 • 9min
Expressing gratitude, discussing plans for a break, and mentioning a potential golf round
44:42 • 2min