The Dave Gerhardt Show

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

Jan 16, 2024
Kipp Bodnar, CMO at HubSpot, discusses his journey from managing the HubSpot blog to CMO. Topics include the evolution of HubSpot's marketing, reducing friction for customers, strategies for growing website traffic, and the perspective of marketers as craftspeople.
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