Seth Godin, best-selling author and influential thinker, shares his insights on strategy and the power of storytelling. He emphasizes strategy as a philosophical journey, vital for creating emotional connections with audiences. Godin discusses the importance of empathy in transforming business practices and highlights the impact of nostalgia on strategic thinking. Additionally, he reflects on navigating creativity with authenticity while addressing climate challenges in the tech industry. His approach inspires a more humane decision-making process in both business and life.
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question_answer ANECDOTE
Public Speaking Practice
Seth Godin used the Internet World conference's speaker ranking system to improve his public speaking skills.
He deliberately chose conferences with clear metrics to track his progress.
question_answer ANECDOTE
FX9 and Nintendo
Seth Godin, under the pseudonym FX9, wrote novelizations of Nintendo games to encourage his nephew to read.
These books, including Metal Gear and Castlevania, sold over a million copies and are now collectibles.
insights INSIGHT
AI's Cultural Impact
AI's impact on culture is underhyped, particularly its shift from attention to intimacy economy.
This shift, combined with AI-driven manipulation, might erode trust and make filtering information impossible.
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In this book, Seth Godin provides a framework for effective and elegant strategic thinking. He challenges readers to identify their 'smallest viable audience' and make remarkable work, understand and influence the systems shaping our world, prioritize long-term thinking over instant gratification, and make smart, purposeful choices that shape a better tomorrow. The book is designed for leaders, entrepreneurs, and change-makers seeking lasting transformation in their careers and communities.
The Ministry for the Future
Kim Stanley Robinson
The Ministry for the Future is a novel by Kim Stanley Robinson that delves into the urgent issue of climate change. Set in the near future, the story follows the establishment of a UN agency, the Ministry for the Future, whose mission is to advocate for the rights of future generations. The novel is told through multiple perspectives, including those of Mary Murphy, the head of the Ministry, and Frank May, an American aid worker who survives a devastating heat wave in India. The book explores various innovative solutions to climate change, such as the introduction of a new currency called 'carboni' to incentivize decarbonization, and it presents a hopeful yet realistic vision of how humanity might cooperate to mitigate the effects of climate change. The narrative includes a mix of fictional eyewitness accounts, non-fiction descriptions, and diverse writing styles, reflecting the complexity and urgency of the climate crisis[1][3][5].
Purple Cow
Transform Your Business by Being Remarkable
Seth Godin
In 'Purple Cow,' Seth Godin argues that traditional marketing strategies no longer work in today's saturated market. He advocates for the creation of 'Purple Cows' – products or services that are so remarkable they naturally generate buzz and attract attention. Godin uses the metaphor of a purple cow to illustrate how being ordinary is no longer sufficient; businesses must be bold, innovative, and willing to take risks to stand out. The book is filled with examples from successful companies like Apple, Starbucks, and JetBlue, and it challenges readers to rethink their marketing strategies to focus on creating truly remarkable offerings.
In Search of Excellence
Lessons from America's Best-Run Companies
Tom Peters
Published in 1982, 'In Search of Excellence' by Tom Peters and Robert Waterman is a landmark management book. It analyzes 43 top-performing companies from the Fortune 500, using the McKinsey 7-S model, to identify eight common themes that contributed to their success. These themes include a bias for action, staying close to the customer, promoting autonomy and entrepreneurship, productivity through people, hands-on and value-driven management, focusing on core business, maintaining a simple organizational structure, and fostering simultaneous loose-tight properties. The book emphasizes the importance of people, customers, and action in achieving business excellence and has been widely influential in management practices[3][4][5].
Quiet
The Power of Introverts in a World That Can't Stop Talking
Susan Cain
In 'Quiet', Susan Cain presents a comprehensive argument that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. She charts the rise of the 'Extrovert Ideal' and explores how it permeates various aspects of society, including workplaces, schools, and social interactions. Cain draws on research from biology, psychology, neuroscience, and evolution to demonstrate that introversion is common, normal, and valuable. The book offers advice for introverts on functioning in an extrovert-dominated culture and advocates for changes to support and recognize the contributions of introverts. It also distinguishes between introversion, shyness, and anti-social behavior, and highlights the unique strengths of introverts, such as deep thinking, persistence, and excellent negotiation skills.
There Is No Anti-Memetics Division
QNTM
Thinking in Jazz
Thinking in Jazz
Mark Levine
Welcome to episode #960 of Six Pixels of Separation - The ThinkersOne Podcast.
It’s not every day you get to sit down with someone who has shaped your professional life in such a profound way. I’ve known Seth Godin for nearly two decades. While I wouldn’t say we’re the kind of friends who text each other about weekend plans, there’s a kinship that comes from two people who respect the craft of ideas, the power of language, and the art of making things better for others. Over the years, Seth has been a generous mentor - not in a formal sense, but in the way his words, books, and insights have seeped into the cracks of my thinking, slowly but surely changing how I approach my own work. Seth’s latest book, This Is Strategy - Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life), feels like a culmination of his ethos. If you’ve read his work before, you know his magic lies in making the complicated feel clear, the overwhelming feel doable, and the intimidating feel… well, fun. This book is no different. It’s a map, not just for businesses trying to navigate a tricky economy or professionals angling for that next promotion, but for anyone looking to build something meaningful - whether it’s a company, a community, or a life. And here’s the thing: Seth doesn’t just teach strategy; he lives it. From the outside, it might seem like his career has been one unbroken string of successes - best-selling books, a groundbreaking blog, iconic projects like The Marketing Seminar and altMBA. But what he really teaches us, and what I’ve seen firsthand, is that strategy is about persistence, adaptability, and the willingness to say, “I made this,” even when you’re not sure how it will land. In this conversation, we went deep into not just the mechanics of strategy but the mindset behind it. Seth has this uncanny ability to get you to question your assumptions while making you feel like you’re capable of anything. It’s a rare kind of mentoring, and I think you’ll feel it too when you listen to this episode. So, if you’re someone who’s wrestling with what’s next - whether it’s a project, a career move, or just a better way to spend your days - I hope you’ll carve out some time for this one. Seth has this way of reminding you that strategy isn’t about being clever; it’s about being clear. And clarity? That’s something we could all use more of. Enjoy the conversation...
This week's music: David Usher 'St. Lawrence River'.
Chapters:
(00:00) - The Journey of Influence. (02:59) - Navigating Public Speaking. (06:09) - The Impact of AI on Culture. (08:47) - Understanding Intimacy in the Digital Age. (11:59) - The Essence of Strategy. (14:50) - The Role of Story in Strategy. (17:56) - Status and Affiliation in Marketing. (20:55) - The Philosophy of Strategy. (23:59) - Empathy and Systems Change. (27:06) - The Power of Nostalgia. (29:59) - The Future of Work and Culture. (33:00) - The Role of News in Our Lives, (36:11) - Recommendations and Reflections.
Six Pixels of Separation Podcast 
