The Truth About AI in SaaS: Nathan Latka Debates Microsoft's CEO Prediction

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Feb 20, 2025

Nathan Latka, CEO of Founderpath and the mind behind SaaSOpen, dives deep into AI's transformative impact on SaaS, challenging Microsoft's CEO's predictions. He highlights how AI is shifting SaaS pricing to usage-based models and argues that many companies are misusing AI in their marketing. Latka reveals why AI and ChatGPT have taken over review sites for software recommendations. Lastly, he introduces the rising trend of 'prompt marketing' as key to thriving in a competitive landscape. Listen for keen insights!

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INSIGHT

AI's Impact on SaaS Pricing

AI is transforming SaaS pricing towards usage-based models.
This shift benefits both consumers and SaaS companies by aligning value with cost.

ADVICE

Using AI to Enhance User Experience

Focus on using AI to reduce friction points in your SaaS product.
Help users reach value faster, rather than just adding AI labels to your marketing.

INSIGHT

Conversational Agents as Review Sites

Conversational agents like ChatGPT have replaced review sites as the go-to for software recommendations.
SaaS companies need to optimize their online presence for these agents.

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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nathan Latka, CEO and Chief Investment Officer at Founderpath (and the powerhouse behind SaaSOpen!), as he shares the truth about AI in SaaS ...and why it counters Microsoft's CEOs prediction. "I would get emails from real sales reps all the time that were terribly written and they'd go right to spam. I'd also get emails from CEOs that were really well written and I would click them or I'd reply and I engage. Nothing changes. All that changes now is that people with less resources can maybe get an outbound campaign going faster. But if you don't structure it in a way that captures the recipient's attention and gets them to reply like it's just useless, you're just spraying and praying. You're just paying for ChatGPT and credits that you know got you no value. So this is why the biggest in demand job towers here is going to be prompt marketing." Nathan shares: • His counter to Satya Nadella: how AI is transforming SaaS pricing to usage-based models ...not killing the industry! • While many SaaS companies are rushing to add AI labels to their marketing, the real opportunity lies in using AI to reduce friction points and help users reach value faster • Why ChatGPT and AI tools have replaced review sites as the go-to for software recommendations • The key to appearing in AI tool recommendations (and why it isn't about gaming the system) • The rise of "prompt marketing" - how to stand out in a world of AI-generated content • How domain ratings and SEO fundamentals will remain a crucial part for AI tool visibility and rankings and more! Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland Book you tickets: https://saastock-europe.com/tickets/ 🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas Join the waitlist: https://saastock-usa.com/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)