Total Retail Talks

HSN Evolves Video Commerce Across Channels, From Cable to TikTok

Mar 11, 2024
Exploring HSN's transition from cable to digital platforms, focusing on the importance of storytelling and brand partnerships. Analyzing metrics for customer engagement and loyalty, and utilizing data for real-time merchandising decisions. HSN's evolution in video commerce strategies across various channels, including social media platforms like TikTok.
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1
Intro
00:00 • 3min
2
Evolution of HSN to a Digital Omnichannel Approach
02:44 • 10min
3
Analyzing Metrics for Customer Engagement and Loyalty in TV and Digital Shopping Platforms
13:08 • 3min
4
Utilizing Data for Real-Time Decision Making in Merchandising
16:12 • 2min
5
Evolving Video Commerce Strategies at HSN
18:17 • 4min