HSN Evolves Video Commerce Across Channels, From Cable to TikTok
Total Retail Talks
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Evolution of HSN to a Digital Omnichannel Approach
The chapter explores how HSN transformed from traditional cable shopping to digital platforms, with over 50% of business now digital. It emphasizes brand partnerships based on storytelling capabilities, the role of engaging storytellers, and the significance of resonating products and values to attract and retain customers.
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Transcript
