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The HeyCreator Show

Britney Muller: The Truth About AI's Roles in Writing and Marketing

Dec 12, 2023
Britney Muller, AI and machine learning expert, discusses the explosion of AI and the importance of making technical information accessible. She explains how large language models work and talks about AI-generated content and its limitations. The impact of AI on writers and content accessibility is also discussed, along with newsjacking and the use of AI for writing and other tasks.
48:04

Episode guests

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Quick takeaways

  • Understanding the inner workings of large language models is crucial to effectively navigate the future in AI and avoid misinformation and misuse of AI tools.
  • AI-generated content should not replace human writing but can assist by summarizing information, explaining concepts, and helping with structure.

Deep dives

The Explosion of AI and the Need for Foundational Information

Brittany Mueller discusses how the AI field has rapidly grown and the lack of foundational information available to writers and marketers. She emphasizes the importance of understanding the inner workings of large language models to navigate the future effectively and avoid misinformation and misuse of AI tools.

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