The HeyCreator Show Britney Muller: The Truth About AI's Roles in Writing and Marketing
Dec 12, 2023
Britney Muller, AI and machine learning expert, discusses the explosion of AI and the importance of making technical information accessible. She explains how large language models work and talks about AI-generated content and its limitations. The impact of AI on writers and content accessibility is also discussed, along with newsjacking and the use of AI for writing and other tasks.
AI Snips
Chapters
Transcript
Episode notes
Demystifying What AI Really Is
- Britney Muller emphasizes that AI is really machine learning and most people misunderstand how these systems work.
- Making technical details accessible helps non-technical experts invent new, practical applications.
LLMs Are Word-Guessing Engines
- Large language models learn by predicting masked words across massive datasets and map language in high-dimensional space.
- Muller calls them fancy word-guessing machines good at structure but lacking lived experience or ground truth.
Use AI For Prep Work, Not Final Voice
- Use LLMs to summarize, explain, or outline based on top-ranking content rather than to write final pieces.
- Let the model do boring prep work so human writers add unique perspective and quality.