The Creative Penn Podcast For Writers Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier
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Dec 9, 2024 
In this discussion, Michael Bungay Stanier, bestselling author of *The Coaching Habit* and founder of Box of Crayons, shares insights on building a business ecosystem around non-fiction books. He emphasizes creating multiple income streams and the advantages of hybrid publishing. Michael also delves into the importance of delegation and cultivating professional relationships. Additionally, he reflects on his personal journey from rejection to success, underscoring the role of community and support in an author's development.
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Early Inspiration
- Michael Bungay Stanier's grandmother, a writer, inspired him early on.
- He also cites his father's storytelling as another influence.
First Book Idea
- Michael's first book idea, a self-coaching flip book, was rejected by publishers.
- His cousin later helped him publish it through his boss's company.
Hybrid Publishing Choice
- Michael self-published Find Your Great Work and then Workman published it.
- After pitching The Coaching Habit for years, he chose hybrid publishing.
