A Bit of Optimism Designing the Future with Brian Collins
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May 4, 2021 Brian Collins, a legendary designer renowned for his transformative work with brands like Spotify and Target, shares his unique perspective on creativity and the future. He discusses the balance between optimism and leadership, emphasizing resilience as a key driver for innovation. Collins reveals insights into navigating challenges like salary disputes with young designers, advocating for mentorship and supportive environments. He reflects on the power of proactive decision-making and the significance of personal growth through experiences of regret and forgiveness.
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1960s Futurism
- Brian Collins recalls the future-oriented 1960s, fueled by Kennedy's moon mission.
- Retail architecture, like McDonald's, embodied this futuristic vision.
Optimism as Strategy
- Optimism, according to Noam Chomsky, is a strategy for a better future.
- Believing in a better future motivates action and responsibility.
Nurturing Potential
- Speak to your students and employees about who they can become, not who they are.
- Hire people for their inevitability, treating their success as a certainty.
