376: Pointerpro: A 7-Year Journey of Perseverance to PMF - with Stefan Debois
Nov 30, 2023
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Stefan Debois, Co-founder and CEO of Pointerpro, discusses his journey of starting the company, automating advice delivery, different use cases of the tool, scaling growth, validating the product idea, evolution of marketing strategy, exploring a new business idea, and passions outside of work.
Stefan De Bois created a successful software platform for professional services firms after starting with a quiz app for his daughter's birthday party.
Pointer Pro found success by providing personalized reports for professional services firms.
Deep dives
Stefan's journey from a hobby project to a successful SAS business
Stefan De Bois, the co-founder and CEO of Pointer Pro, shares his journey of creating a software platform for professional services firms.
Starting with a fun quiz app and the unexpected success
Stefan initially created a quiz app for his daughter's birthday party, which unexpectedly gained popularity and sparked the idea for a business.
Struggling to find product-market fit and the breakthrough moment
Pointer Pro faced challenges in finding the right use case but eventually found success by focusing on personalized reports for professional services firms.
Building credibility, customer references, and growth challenges
Stefan discusses the importance of building credibility, leveraging customer references, and the challenges of scaling the business.
Stefan Debois is the co-founder and CEO of Pointerpro, a software platform for professional services firms to create online assessments and automatically give personalized advice.