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26min chapter
376: Pointerpro: A 7-Year Journey of Perseverance to PMF - with Stefan Debois
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Evolution of Marketing Strategy and Reaching First Million in ARR
In this chapter, the speakers discuss the evolution of the company's marketing strategy, from focusing on surveys to targeting professional services. They talk about the importance of differentiation, SEO, and customer references in reaching their first million in ARR.
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