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LTB Podcast
#377 Dan Smith: Why Selling 'Online Coaching' Doesn't Work
Jan 24, 2023
Dan Smith, an expert on online coaching, joins the podcast to discuss why selling 'online coaching' doesn't work. The topics covered include regulating emotions as a coach, creating work-life balance, discussing client results, using transformation pictures, creating a unique coaching method, and the challenges and benefits of coaching online.
45:39
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Quick takeaways
- Coaches should focus on improving testimonials, marketing strategies, and messaging to sell online coaching effectively.
- Coaches can manage their emotional responses by detaching themselves from the business and implementing strategies like the ABCD method.
Deep dives
Importance of Selling Online Coaching Effectively
It is crucial for coaches to learn how to sell online coaching in more effective ways to avoid turning potential clients away. This involves creating better testimonials, improving marketing strategies, and refining messaging. By detaching oneself from the emotional highs and lows of the business, coaches can approach client losses objectively and focus on providing quality service to existing clients. Understanding the real reasons behind client departures, such as financial factors, can help coaches avoid unnecessary self-blame. Redirecting energy and attention towards current clients strengthens relationships and leads to positive word-of-mouth marketing.
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