242: Thriving Through Change: How to Keep Your Team Engaged. Monique Zytnik
May 31, 2024
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World-class internal communications expert Monique Zytnik discusses the critical role of strategic internal communication, why most transformations fail, how to build trust internally, and the impact of technology and AI on communication. Practical advice for leaders to enhance internal communication and engage their workforce effectively.
Strategic internal communication is essential for leaders to engage and align their teams effectively.
Building trust through transparent and honest communication, especially during challenging times, is crucial for maintaining a motivated workforce.
Deep dives
Importance of Strategic Internal Communication in Business
Effective internal communication is crucial for leaders facing engagement challenges within their teams. Monique Zipnik shares insights from her book on internal communication in the age of AI, emphasizing the relevance of mastering this skill in times of constant change. Leaders are urged to focus on engaging their teams effectively, especially with the increasing changes and restructuring in organizations.
Transformational Leaders Need Exceptional Communication Skills
Transforming plans into action requires exceptional communication from leaders. Merely formulating strategies isn't enough; clear and engaging communication is essential to get teams on board and achieve goals. The art of transformation lies in effective communication that addresses the impact on individuals within the organization, a challenge transformational leaders must navigate skillfully.
Building Trust and Communicating Bad News Effectively
Trust is built through honest communication and proactive handling of challenging situations, such as communicating bad news. Leaders are advised to work closely with communication professionals, plan the delivery of sensitive information strategically, and ensure transparency to maintain trust within the organization. By handling bad news appropriately, leaders foster trust and prevent demotivation among employees.
Leveraging Technology and AI for Internal Communication
The integration of AI and technology presents opportunities to enhance internal communication strategies. Tools like employee apps and advanced intranet systems enable personalized communication, language translation, and better engagement across diverse teams. AI applications, such as sentiment analysis and immersive communication, offer deeper insights and improved connections within organizations, aligning with the evolving landscape of internal communication.
Are your employees truly engaged and aligned with your company's vision, or are they just "free range" workers wandering aimlessly?
In this episode, host Oliver Aust is joined by world-class internal communications expert Monique Zytnik to discuss the critical role of strategic internal communication for leaders and organizations.
Monique shares valuable insights from her new book "Internal Communication in the Age of AI". She shares why most transformations fail and what to do about it, how to get attention for your internal message, how you can build trust internally, and how to communicate bad news.
As the name of the book suggests, we also discuss the impact of technology and AI on the ways leaders communicate with their teams.
Whether you're a seasoned leader or aspiring to improve your communication skills, this episode offers practical advice and thought-provoking perspectives that will help you enhance your internal communication efforts and foster a more engaged, aligned, and motivated workforce.