Business Is Boring
How to build a community of 10,000 marketers
Apr 21, 2025
Chanel Clark, a marketing leader and founder of The Marketing Club, shares her journey of building a vibrant community of 10,000 marketers across Australia and New Zealand. She emphasizes the importance of fostering genuine connections rather than just selling to a community. Chanel delves into the creative marketing strategies behind promoting a 'brain drink' and discusses the challenges of defining new market categories. Throughout, she highlights how active listening and shared experiences can enhance community building and ensure its sustainable growth.
46:50
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Quick takeaways
- Chanel Clark highlights the importance of authenticity in community building, emphasizing genuine engagement over business motives to foster connections.
- The rapid growth of The Marketing Club to 10,000 members illustrates the demand for marketers’ support and the value of shared experiences.
Deep dives
Chanel Clark's Journey with Arepa
Chanel Clark played a vital role in building the brand and market for Arepa, a unique brain drink. Attracted to the opportunity when headhunted for her marketing expertise, she felt an instant connection with the company's vision. Initially skeptical about the product's efficacy, her experience with the team and their innovative approach convinced her to embrace the challenge of marketing a new kind of beverage. Her excitement to define a new category brought forth a thorough educational marketing strategy to inform potential customers about the benefits of brain drinks.
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