Business Is Boring How to build a community of 10,000 marketers
Apr 21, 2025
Chanel Clark, a marketing leader and founder of The Marketing Club, shares her journey of building a vibrant community of 10,000 marketers across Australia and New Zealand. She emphasizes the importance of fostering genuine connections rather than just selling to a community. Chanel delves into the creative marketing strategies behind promoting a 'brain drink' and discusses the challenges of defining new market categories. Throughout, she highlights how active listening and shared experiences can enhance community building and ensure its sustainable growth.
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Chanel's Unexpected Arepa Role
- Chanel Clark was headhunted for the first marketing hire role at Arepa despite not looking for a job.
- The founders' passion convinced her immediately, leading her to want to build marketing from scratch.
Defining a New Product Category
- Marketing a brain drink required extensive education to define a new product category.
- They set the status quo for functional beverage marketing, creating a unique challenge and opportunity.
Building Marketing From Nothing
- As Arepa's sole marketer, Chanel built all systems and processes from scratch and tried many marketing tactics.
- Their first billboard campaign's creative was so effective they got over a million dollars in free advertising.