Chanel Clark

Chanel Clark, a marketing leader and founder of The Marketing Club, shares her journey of building a vibrant community of 10,000 marketers across Australia and New Zealand. She emphasizes the importance of fostering genuine connections rather than just selling to a community. Chanel delves into the creative marketing strategies behind promoting a 'brain drink' and discusses the challenges of defining new market categories. Throughout, she highlights how active listening and shared experiences can enhance community building and ensure its sustainable growth.