On the Record by Leadpages
Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
Dec 22, 2022
Gia Laudi, a marketing and growth advisor for SaaS, discusses the importance of customer-led growth for recurring revenue companies. She shares strategies for identifying ideal customers, improving customer experiences, and increasing customer retention. She also emphasizes the value of customer research, building relationships with customers, and measuring customer engagement and value in software companies.
41:09
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Quick takeaways
- Customer-led growth is essential for recurring revenue companies, and understanding who the best customers are and delivering value to them fuels marketing strategies.
- Clarity and alignment in marketing are crucial, and by prioritizing valuable areas and making informed decisions, teams can create effective customer experiences.
Deep dives
Importance of Customer-Led Growth
Gia Lottie discusses the importance of customer-led growth for recurring revenue companies. By understanding who their best customers are and delivering value to them, companies can fuel their marketing strategies.
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