On the Record by Leadpages Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)
10 snips
Dec 22, 2022 Gia Laudi, a marketing and growth advisor for SaaS, discusses the importance of customer-led growth for recurring revenue companies. She shares strategies for identifying ideal customers, improving customer experiences, and increasing customer retention. She also emphasizes the value of customer research, building relationships with customers, and measuring customer engagement and value in software companies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Prioritization and Clarity in Marketing and Growth
02:11 • 2min
Journey from Retail to Entrepreneurship and Advisorship in B2B SaaS
03:42 • 5min
Prioritizing Customer Research in Marketing
09:01 • 11min
Prioritizing Value and Building Relationships with Customers
20:06 • 4min
Measuring Customer Engagement and Value
24:32 • 17min