On the Record by Leadpages cover image

Prioritizing Value: Accelerate Success with Customer Led Growth (Gia Laudi)

On the Record by Leadpages

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Measuring Customer Engagement and Value

The speakers discuss the importance of measuring customer engagement and value in software companies. They highlight the need for meaningful metrics and explain the concept of the North Star metric. They also discuss customer experience mapping and the role of customer marketing in delivering effective strategies.

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