LawNext
Ep 271: NGAGE’s Paul Henry On How Law Firms Can Use Behavioral Analytics to Drive Tech Adoption
Dec 11, 2024
Join Paul Henry, Founder and CEO of NGAGE Intelligence, as he dives into the vital link between engagement and tech adoption in law firms. He emphasizes that true innovation stems from genuine user interaction with technology. Henry shares insights on using behavioral analytics to monitor engagement, improve attorney-client communications, and optimize ROI on legal tools. He also discusses challenges in collaboration among departments and how user feedback is essential for effective tech integration.
30:35
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Quick takeaways
- True engagement with legal technology involves consistent user interaction rather than just one-time access, emphasizing the need for deeper connection.
- Behavioral analytics are essential for law firms to evaluate tool utilization and tailor strategies for improving engagement and governance.
Deep dives
Understanding Adoption vs. Engagement
Adoption of legal technology tools goes beyond mere usage; it fundamentally involves the quality and depth of user interaction. Simply stating that a software has been adopted because users accessed it once within a month is misleading. True engagement requires consistent and meaningful use of the tool, where users interact with the various features offered. Understanding this distinction is crucial for law firms aiming to maximize the value derived from their investments in technology.
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