Ep 271: NGAGE’s Paul Henry On How Law Firms Can Use Behavioral Analytics to Drive Tech Adoption
Dec 11, 2024
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Join Paul Henry, Founder and CEO of NGAGE Intelligence, as he dives into the vital link between engagement and tech adoption in law firms. He emphasizes that true innovation stems from genuine user interaction with technology. Henry shares insights on using behavioral analytics to monitor engagement, improve attorney-client communications, and optimize ROI on legal tools. He also discusses challenges in collaboration among departments and how user feedback is essential for effective tech integration.
True engagement with legal technology involves consistent user interaction rather than just one-time access, emphasizing the need for deeper connection.
Behavioral analytics are essential for law firms to evaluate tool utilization and tailor strategies for improving engagement and governance.
Deep dives
Understanding Adoption vs. Engagement
Adoption of legal technology tools goes beyond mere usage; it fundamentally involves the quality and depth of user interaction. Simply stating that a software has been adopted because users accessed it once within a month is misleading. True engagement requires consistent and meaningful use of the tool, where users interact with the various features offered. Understanding this distinction is crucial for law firms aiming to maximize the value derived from their investments in technology.
The Role of Analytics in Law Firms
Analytics play a pivotal role in evaluating how legal professionals utilize various technology tools, both for driving engagement and ensuring effective governance. By capturing detailed records of user interactions across multiple platforms, firms can identify which specific features are being utilized and which are not. This granular data helps to highlight discrepancies in tool usage across different practice groups or office locations. Consequently, firms can tailor their strategies to bolster engagement in areas that exhibit low interaction.
Improving the Digital Workplace
Law firms have increasingly invested in comprehensive digital workplaces, including intranets and collaboration tools, to boost productivity and efficiency. However, without an effective measurement system in place, firms often lack insight into how these resources are truly being utilized. Monitoring user behavior can reveal significant trends, such as areas where attorneys may rely on outdated communication methods instead of embracing modern tools. This data provides actionable insights that empower firms to continuously adapt and enhance their digital communication strategies.
Success Stories and Anomalies in Engagement
Success stories from firms that engage with analytics tools show the potential for transformative improvements in technology adoption and user engagement. For example, analyzing search behavior within intranets has allowed firms to make strategic adjustments to improve the search experience by identifying common terms and areas of high frustration. Moreover, the ability to segment data by practice area helps identify anomalies, ensuring that firms can address specific challenges faced by particular groups. These insights not only inform internal training but also foster a culture of continuous improvement within the firm.
You cannot have innovation without adoption. That was a theme I heard repeatedly when I attended the Knowledge Management & Innovation for Legal conference in New York City in October. Our guest today, Paul Henry, would take that a step further and say you do not really have adoption without engagement.
Henry is the founder and CEO of NGAGE Intelligence, a platform that provides law firms with highly granular and comprehensive behavioral analytics to help them understand whether, how and by whom their communication, collaboration and AI tools are being used.
NGAGE was founded on the notion of employee engagement and how analytics can be used to measure and improve it. At the conference, LawNext host Bob Ambrogi sat down with Henry to learn more about Ngage and how the analytics it provides can drive adoption, engagement and governance.
A note that this was recorded live at the conference, as the morning keynote speech was being piped throughout the conference area, so I apologize for the background noise.
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