

Ep 271: NGAGE’s Paul Henry On How Law Firms Can Use Behavioral Analytics to Drive Tech Adoption
Dec 11, 2024
Join Paul Henry, Founder and CEO of NGAGE Intelligence, as he dives into the vital link between engagement and tech adoption in law firms. He emphasizes that true innovation stems from genuine user interaction with technology. Henry shares insights on using behavioral analytics to monitor engagement, improve attorney-client communications, and optimize ROI on legal tools. He also discusses challenges in collaboration among departments and how user feedback is essential for effective tech integration.
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Adoption vs. Engagement
- Adoption requires more than just one-time use of a tool.
- True adoption means consistent, quality interaction and engagement with the tool's features.
Intranet Feature Usage
- Law firms invest in robust intranets with personalized dashboards, news feeds, and resources.
- Measure how each feature is used to maximize ROI and ensure value delivery.
Search Functionality Improvement
- One law firm improved search functionality by analyzing search terms and user behavior with NGAGE.
- They made changes to tagging, navigation, and refiners, resulting in time and cost savings.