The GaryVee Audio Experience The Future of Brand, Culture and Marketing | Fireside Chat with GaryVee & Michael Smith
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Sep 15, 2025 Discover the future of branding as GaryVee and Michael Smith explore how social media, especially TikTok, is transforming marketing strategies. They delve into the concept of attention as a valuable asset in a digital world. The rise of realistic virtual influencers prompts a discussion on consumer relationships and societal fears about AI. Emphasizing a 'yes and culture' in marketing, they advocate for creativity and inclusivity. Lastly, they stress the importance of leadership that balances daily operations with strategic vision, fostering authenticity and care.
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Creative Validates Media
- Organic social now functions as the creative validation engine where the creative itself produces reach.
- Spend media only on creative that algorithms and consumers have already validated.
Practitioner Examples With Algorithm Variance
- Gary compared two Instagram posts: one hit 19 million views and another only 400,000 despite similar effort.
- He uses daily practitioner work to maintain an edge and explain unpredictable algorithm outcomes.
Exploit Underpriced Attention
- Underpriced attention shifts which channels are the best buys and constantly changes.
- Winners invest heavily in channels when attention is underpriced to build long-term advantage.