Understanding Over and Underpriced Attention in Marketing

In this fireside chat from The Gathering 2024, GaryVee sits down with Michael Smith to talk about the future of brand building, culture, and marketing. They cover why attention is the real asset in today’s world, how businesses can adapt to changing consumer behavior, and what it takes to create something that lasts. A candid and wide-ranging conversation on entrepreneurship, leadership, and the evolving business landscape.