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Thoughts from DevRelCon (Ep 83)
Oct 20, 2023
The podcast discusses the challenges and obstacles faced by modern dev rel practitioners, the importance of creating association and values in the DevRel industry, the problem of scope creep in DevRel, the need for specific and direct terminology, the cultural aspect of using UTM codes in developer relations, and the confusion between developer marketing and classic marketing.
23:50
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Quick takeaways
- Dev rel should be recognized as a necessary cost and companies should invest in it for long-term benefits.
- Dev rel practitioners should adopt the mindset of solution finders and effective communicators to secure adequate financial support.
Deep dives
The Importance of Recognizing Dev Rel as a Cost
One of the main hurdles facing dev rel practitioners is the lack of recognition of dev rel as a cost. It is crucial for companies to understand that dev rel requires investment, just like maintenance costs for rail tracks. Although reducing dev rel expenses may bring short-term benefits, it can have negative long-term effects. Therefore, it is important for companies to recognize dev rel as a necessary cost and fully grasp its value.
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