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10min chapter
Thoughts from DevRelCon (Ep 83)
Community Pulse
The Cultural Aspect of Using UTM Codes in Developer Relations
This chapter discusses the cultural impact of using UTM codes in developer relations and questions the hesitancy to embrace anything that may overlap with marketing. It emphasizes the importance of context and nuance in communication within the DevRel community and the advantage of being embedded in the developer community. The chapter also highlights the confusion between developer marketing and classic marketing and emphasizes the need to establish relationships and gather feedback in developer relations.
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