Content, Briefly

Sumo Logic: Zoe Hawkins on creating space for curiosity

Feb 5, 2024

Zoe Hawkins, Principal Content Manager at Sumo Logic, discusses the importance of curiosity in content creation, the technical perspective of content at Sumo Logic, the content optimization process, existing content inventory management tools, content attribution and important metrics, Sumo Logic's CTA dynamics, marketing organization at Sumo Logic, team collaboration with different departments, tips for staying aligned with the team, and the importance of soft skills.

37:15

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Episode guests

Zoe Hawkins

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Curiosity plays a pivotal role in content creation, leading to more engaging narratives and deeper audience connections.

Addressing editorial debt by regularly auditing and optimizing existing content improves its quality, relevance, and user experience.

Deep dives

Importance of Curiosity and Better Content

One of the main themes discussed in the podcast episode is the importance of curiosity and how it leads to better writing and content. Zoe Hawkins, the content principal at Sumo Logic, emphasizes the role of curiosity in crafting authentic and engaging content. By asking questions and exploring different angles, content creators can deliver more compelling narratives and connect with their audience on a deeper level.

Introduction

2min

The Transition from Journalism to Content Strategy and the Importance of Curiosity in Crafting Authentic Content

3min

Creating Space for Curiosity and Creativity in Content Marketing

3min

The Challenges of Maintaining and Updating Old Blog Posts

17min

Options and Impact

10min

Shifting Importance of Hard Skills to Soft Skills and the Satisfaction of Content Creation

2min

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.

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