Content, Briefly Sumo Logic: Zoe Hawkins on creating space for curiosity
Feb 5, 2024
Zoe Hawkins, Principal Content Manager at Sumo Logic, discusses the importance of curiosity in content creation, the technical perspective of content at Sumo Logic, the content optimization process, existing content inventory management tools, content attribution and important metrics, Sumo Logic's CTA dynamics, marketing organization at Sumo Logic, team collaboration with different departments, tips for staying aligned with the team, and the importance of soft skills.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Transition from Journalism to Content Strategy and the Importance of Curiosity in Crafting Authentic Content
02:13 • 3min
Creating Space for Curiosity and Creativity in Content Marketing
05:10 • 3min
The Challenges of Maintaining and Updating Old Blog Posts
08:31 • 17min
Options and Impact
25:08 • 10min
Shifting Importance of Hard Skills to Soft Skills and the Satisfaction of Content Creation
34:56 • 2min