3min chapter

Content, Briefly cover image

Sumo Logic: Zoe Hawkins on creating space for curiosity

Content, Briefly

CHAPTER

Creating Space for Curiosity and Creativity in Content Marketing

This chapter explores the issue of companies in content marketing over-optimizing the process and stifling creativity and curiosity. It discusses the need to create space for curiosity in tech companies and highlights the misconceptions about AI replacing content marketers.

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