The GaryVee Audio Experience How to Make Quality Content in 2023
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Apr 18, 2023 Discover the secrets to creating quality content in today's digital landscape. Learn about common social media marketing pitfalls and the importance of understanding platform nuances. Dive into the evolving roles of creative teams and the impact of AI and emerging technologies. Explore innovative strategies for engaging audiences through text messaging and major event advertising. Lastly, challenge traditional marketing metrics and emphasize accountability for meaningful industry change.
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Social Media Marketing Mistakes
- Most large companies don't take social media marketing seriously, treating it as a checkbox.
- They prioritize awareness over relevance and consideration, misunderstanding social's potential.
Creators' Advantage
- Creators succeed because they inherently understand social platforms, unlike traditional marketers.
- Their focus isn't on traditional ad buys, but on where consumer attention resides, which currently is social media.
Organic and Paid Media Strategy
- Win on organic reach by creating quality content to gain interest.
- Use that as an indicator for performance ad creative and run paid media against it.