How to Make Quality Content in 2023
The GaryVee Audio Experience
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Navigating the Shifting Landscape of Digital Marketing
This chapter explores the challenges large brands face in adapting their marketing strategies to social media dynamics, contrasting traditional methods with the instinctive tactics of creators. It highlights the necessity for brands to rethink their approaches in the context of consumer attention and the impact of emerging technologies like AI and the metaverse. The discussion also emphasizes the importance of accountability and the evolving role of in-house creative teams in the advertising industry.
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