DTC Podcast Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report
Aug 27, 2025
In this insightful discussion, Anthony DelPizzo, Director of Product Marketing at Triple Whale, reveals how 93.5% of DTC brands are currently utilizing AI. He explains the majority face challenges with clear implementation despite AI drastically reducing creative task times. The conversation dives into the dichotomy between immediate marketing needs and long-term strategy, touching on trust barriers and the importance of a solid data foundation. With only 60% of brands designating AI ownership, the potential for optimization and impactful insights is highlighted.
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Data Foundation Powers Trustworthy AI
- Triple Whale started as a centralized data platform and built measurement and automation on top of that data layer.
- Their AI features (MobiChat/agents) sit on top of this trusted, unified data to give real-time business context.
Creative Is The Common AI Entry Point
- Creative and copy are the most common entry points for DTC brands using AI because they deliver immediate, testable outputs.
- AI cuts creative ideation and briefing time by roughly 80–90% but still needs human polish to stay on brand.
Bigger Brands Use AI For Strategy
- Larger brands (>$10M) extend AI beyond creative into strategic uses like forecasting, MMM, and budgeting.
- Combining daily anomaly detection with monthly strategic agents helps align short-term performance to long-term plans.