Anthony DelPizzo
Director of Product Marketing at Triple Whale and guest on this episode, presenting aggregated BFCM insights across Triple Whale's dataset and discussing Mobi AI, cross-channel performance, and measurement strategies.
Best podcasts with Anthony DelPizzo
Ranked by the Snipd community
Dec 4, 2025 • 28min
Bonus: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple Whale
Join Anthony DelPizzo, Director of Product Marketing at Triple Whale, as he shares pivotal insights from nearly $3B in Black Friday/Cyber Monday sales. Discover how new customers accounted for 48% of overall revenue and the rising significance of TikTok, with a 28% increase in ROAS. Anthony reveals the impact of real-time data during BFCM, the effectiveness of Mobi AI for brands, and the nuances of ad spend across platforms like Meta and Google. Perfect for DTC marketers seeking to refine their strategies for 2026!
Aug 27, 2025 • 36min
Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report
In this insightful discussion, Anthony DelPizzo, Director of Product Marketing at Triple Whale, reveals how 93.5% of DTC brands are currently utilizing AI. He explains the majority face challenges with clear implementation despite AI drastically reducing creative task times. The conversation dives into the dichotomy between immediate marketing needs and long-term strategy, touching on trust barriers and the importance of a solid data foundation. With only 60% of brands designating AI ownership, the potential for optimization and impactful insights is highlighted.
