Gina Perez, a former competitive college athlete and successful entrepreneur in the pet brand industry, shares her vibrant experiences from the Olympics in France. She discusses her transition from a corporate sports career to e-commerce, reflecting on the challenges of building a pet brand. Gina emphasizes the importance of storytelling in creating customer loyalty and how mastermind groups like Helium 10 Elite have been instrumental in her growth. With a focus on community and unique product offerings, she highlights strategies for navigating the competitive pet market.
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question_answer ANECDOTE
Olympic Sports Fan Experience
Gina Perez attended the Olympics in France watching multiple sports, including women's basketball and soccer.
She experienced front-row seats and the lively atmosphere, especially engaging with women's sports.
question_answer ANECDOTE
From Corporate to Pet Brand
Gina transitioned from a 22-year corporate e-commerce career to launching her own private label pet brand.
She launched just before COVID, which unexpectedly accelerated growth due to increased online shopping and pet adoptions.
volunteer_activism ADVICE
Test Messaging to Differentiate
Differentiate your pet products by testing marketing messages highlighting unique traits like woman-owned, all natural, or charity donations.
Use A/B testing and analytics to find which brand story resonates best with your customers.
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Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce.
Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy.
In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice.
In episode 416 of the AM/PM Podcast, Kevin and Gina discuss:
00:00 - A Trip to France and the Olympics
06:42 - Supporting Women's Sports With Custom Shirt
11:33 - Entrepreneurship Journey in E-Commerce
12:07 - Transitioning to E-Commerce Success
15:16 - Navigating Career Transitions in Business
23:04 - Pet Products E-Commerce Growth Strategy
24:38 - Entrepreneurial Risk and Investment Amount
28:33 - Entrepreneurial Approach to the Pet Industry
31:35 - Pet Product Marketing Strategies
33:58 - Brand Storytelling and Connection
41:21 - Switching from Jungle Scout to Helium 10
41:37 - Helium 10 Elite Community Benefits
48:02 - Value of Peer-to-Peer Learning
50:48 - Entrepreneurial Community Support and Goals
51:22 - The Importance of Collaboration in Business
53:16 - More Membership Benefits of Helium 10 Elite
AM/PM Podcast