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#416 - Sports, Pets, and Masterminds: Gina Perez’s Playbook for Building a Successful Brand
Oct 10, 2024
Gina Perez, a former competitive college athlete and successful entrepreneur in the pet brand industry, shares her vibrant experiences from the Olympics in France. She discusses her transition from a corporate sports career to e-commerce, reflecting on the challenges of building a pet brand. Gina emphasizes the importance of storytelling in creating customer loyalty and how mastermind groups like Helium 10 Elite have been instrumental in her growth. With a focus on community and unique product offerings, she highlights strategies for navigating the competitive pet market.
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Quick takeaways
- Gina Perez shares her enriching experience at the Olympics, emphasizing the importance of women’s sports and community engagement.
- Transitioning from a corporate career to e-commerce, Gina highlights strategic adjustments necessary for launching her pet product brand during COVID-19.
Deep dives
Gina Pérez's Sports Journey and Olympic Experience
Gina Pérez has a rich history in sports, having played softball competitively in college and being an enthusiastic fan of various athletic events. Her recent trip to the Olympics in France provided her with an unforgettable experience, where she attended numerous events including women’s basketball and soccer. The ticket acquisition process was challenging, requiring careful planning to navigate the various venues across cities. This adventure allowed her to not only watch incredible athletic performances but also to engage with the vibrant atmosphere surrounding women's sports.
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