Gina Perez, a former competitive college athlete and successful entrepreneur in the pet brand industry, shares her vibrant experiences from the Olympics in France. She discusses her transition from a corporate sports career to e-commerce, reflecting on the challenges of building a pet brand. Gina emphasizes the importance of storytelling in creating customer loyalty and how mastermind groups like Helium 10 Elite have been instrumental in her growth. With a focus on community and unique product offerings, she highlights strategies for navigating the competitive pet market.