The Town with Matthew Belloni The Science of Green-Lighting Movies
Jun 7, 2024
Joshua Lynn, President of Piedmont Media Research, discusses the research studios use to green-light movies based on what audiences want. Topics include predictions on Denzel Washington's box office potential and a Netflix stock price forecast.
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Twister Reboot Casting
- The Twister reboot scored 12% lower with the announced cast.
- This implies the cast may hurt the movie's potential.
Mickey 17's Scoring Trouble
- Mickey 17, despite its high budget, received a low score in initial testing.
- This suggests potential box office problems, prompting its release delay.
Scores vs. Success
- High consumer engagement scores don't guarantee success.
- Madam Webb scored well initially but flopped due to negative reviews.