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The Town with Matthew Belloni
The Science of Green-Lighting Movies
Jun 7, 2024
Joshua Lynn, President of Piedmont Media Research, discusses the research studios use to green-light movies based on what audiences want. Topics include predictions on Denzel Washington's box office potential and a Netflix stock price forecast.
32:17
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Quick takeaways
- Studios rely on audience research to green-light movies based on consumer preferences and star power.
- Early tracking and consumer engagement research are crucial for assessing movie concepts' viability and audience reception.
Deep dives
Predicting Movie Success with Data Analysis
Studios utilize strategies like betting on past successful filmmakers and stars, creating films with reliable genres and established IP, and leveraging audience research and consumer surveys to reduce project risk. Early tracking and consumer engagement research play a significant role in determining movie concepts' viability and potential audience reception, aiding in decision-making for budget allocation and casting choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode