The Town with Matthew Belloni cover image

The Science of Green-Lighting Movies

The Town with Matthew Belloni

CHAPTER

Impact of Actors on Consumer Engagement in Movies

The chapter explores how actors like Denzel Washington, Chris Pratt, Jack Black, Sandra Bullock, Zendaya, Tom Holland, and Chalamet can significantly influence consumer engagement and the success of a movie. It emphasizes the importance of analyzing actors within the context of a specific project to predict their impact accurately, debunking the misconception that data-driven decisions stifle creativity in the film industry.

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