The Science of Green-Lighting Movies
The Town with Matthew Belloni
00:00
Impact of Actors on Consumer Engagement in Movies
The chapter explores how actors like Denzel Washington, Chris Pratt, Jack Black, Sandra Bullock, Zendaya, Tom Holland, and Chalamet can significantly influence consumer engagement and the success of a movie. It emphasizes the importance of analyzing actors within the context of a specific project to predict their impact accurately, debunking the misconception that data-driven decisions stifle creativity in the film industry.
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