

Ayelet Fishbach || How to Motivate Yourself
16 snips Jan 20, 2022
Join Ayelet Fishbach, a renowned Professor of Behavioral Science and Marketing at the University of Chicago, as she shares her expertise on motivation. Explore the science behind finding the right goals and the pitfalls of the 'middle' phase in goal pursuit. Fishbach emphasizes the power of intrinsic motivation and social support in sustaining engagement. Discover how discomfort can lead to growth and why self-control is like a muscle that strengthens with practice. Her insights provide actionable strategies to boost your motivation and achieve lasting change.
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Motivation Science Defined
- Motivation science studies what drives people towards goals.
- It explores internal and external factors influencing motivation across life areas.
Maslow's Hierarchy Reconsidered
- Maslow's hierarchy is less about a rigid order of needs.
- It highlights the diversity of human motivations, focusing on what's currently missing in one's life.
Setting Effective Goals
- Choose goals that translate into action and feel intrinsically rewarding.
- Avoid "do not" goals, as they focus on what you're trying to avoid.