Nudge 6 scientifically-proven persuasion techniques
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Apr 15, 2024 Learn about the power of timing and social proof in persuasion, the influence of AI on marketing, and persuasion techniques backed by scientific studies. Discover six simplified techniques to enhance your ability to influence others.
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Future Commitments
- Ask people to commit to future actions, not immediate ones.
- This leverages "temporal discounting," making commitments feel less salient.
Fresh Start Effect
- Frame requests around "fresh start dates" like birthdays or new seasons.
- These temporal landmarks increase motivation and make persuasion more effective.
Social Proof
- Use social proof to encourage immediate action.
- Show that others perform the desired behavior, increasing its appeal.