How I Built This with Guy Raz Serial Entrepreneur: Gary Vaynerchuk
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Aug 2, 2021 
Gary Vaynerchuk, a serial entrepreneur and founder of VaynerX, dives into his dynamic journey from selling baseball cards to revolutionizing the wine industry with innovative online marketing. He shares insights on building a personal brand through social media and the pivotal moments that shaped his career. Gary speaks about the balancing act of family life and entrepreneurship, his ventures into NFTs, and the importance of genuine communication. His energetic approach to business and life is both inspiring and refreshingly candid.
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Early Life and Family Business
- Gary Vaynerchuk's family emigrated from the Soviet Union to the US in 1978 with little money or English skills.
- His father worked as a stock boy in a liquor store owned by relatives in Clark, New Jersey.
Shopper's Discount Liquors
- Gary's father eventually bought half of the liquor store and later opened his own small store, Shopper's Discount Liquors, in Springfield.
- Gary describes his father's business model: he prioritized the business's growth over high profits, keeping expenses low.
School Days
- Gary excelled in school until third grade, after which his interest waned, leading to poor grades except for gym and history.
- He attributes this to boredom and a rigid education system that didn't cater to his interests.