How I Built This with Guy Raz cover image

Serial Entrepreneur: Gary Vaynerchuk

How I Built This with Guy Raz

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From Liquor to Wine: A Business Evolution

This chapter explores the speaker's journey in transforming their liquor store into a thriving wine business by leveraging innovative email marketing and online sales. It covers the initial challenges of online transactions in the late 90s and early 2000s, revealing how strategic pricing and competition mapping drove significant growth. The speaker reflects on personal aspirations, the importance of family values, and the impact of social media on building a unique personal brand in the wine industry.

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