How I Built This with Guy Raz

Live Episode! Luke's Lobster: Luke Holden and Ben Conniff

Nov 7, 2019
Luke Holden, co-founder of Luke's Lobster, shares his journey from Maine lobster boats to launching a successful chain in NYC, alongside business whiz Ben Conniff. They discuss the emotional rollercoaster of starting anew, how they survived early setbacks, and the importance of community and sustainability in seafood production. The duo also highlights the hilarious chaos of their first day in business and the leadership lessons they've learned, emphasizing the significance of humility and collaboration in their entrepreneurial journey.
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ANECDOTE

Luke's Path to Lobster

  • Luke Holden grew up working in the lobster industry but his parents pushed him towards a more stable career.
  • He pursued finance after college but missed Maine lobster rolls, sparking his idea for Luke's Lobster.
ANECDOTE

Ben's Entry into Food

  • Ben Conniff, a history graduate, struggled to find fulfilling work in writing and wanted to enter the restaurant industry.
  • Despite applying for various kitchen jobs, his lack of experience hindered him from getting hired.
ANECDOTE

The Lobster Roll Gap

  • Luke, while working in finance, craved authentic Maine lobster rolls but couldn't find any in New York.
  • This sparked the idea to open his own lobster shack, initially as a side project.
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